Minimalist Shoes from Skechers? Or is the GoRun Yet Another Nike Free or Reebok RealFlex?

Christian Burke, an ultrarunner from California, has been tapped by Skechers to promote their upcoming entry into the (wannabe?) barefoot shoes/minimalist footwear category, the Skechers GoRun.
Christian Burke, an ultrarunner from California, has been tapped by Skechers to promote their upcoming entry into the (wannabe?) barefoot shoes/minimalist footwear category, the Skechers GoRun.

In what will come as no surprise to anyone (Who's paying attention) is a new "minimalistic" shoe from Skechers — the Skechers GoRun.

UPDATE with a quote from "Design Guy" in comments — Design Guy is apparently from Skechers, and spent 15 months designing (and testing) the GoRun. See below.

That Skechers would introduce a new shoe that rides the coattails of the barefoot/natural running movement was likely a foregone conclusion given the popularity of the Nike Free line and the recently released Reebok RealFlex, which you'll recall "perfected" natural running.

And we all know that Skechers is ever the innovative shoe manufacturer. Just take the Skechers Shape-ups, for example. Here, Skechers basically copied imitated the oddly not-barefoot-yet-marketed-that-way, super-soled rocker shoes from MBT, marketed them to the masses*, and encouraged countless individuals to buy into the notion that footwear can magically make you fit. Mind, Skechers is being sued by one woman who claims the Shape-Ups "catastrophically" injured her.

All snarkiness aside, what is the Skechers GoRun? Is it a minimalist shoe? What's the deal with bald guys and barefoot shoes? Speculate on the answers to these questionad and more with a bit of marketing magic after the jump!

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